With one billion active Instagram accounts per month, it is no longer enough to just rely on the standard filters and tools available in the app. To differentiate yourself from other brands competing for users’ attention, you must complement your place on Instagram with some additional applications.
Luckily, there are many apps and tools available today that will help you edit Instagram photos, gain followers, attract likes, and analyze your performance. However, many of these tools are not as useful as they seem.
To help you take your Instagram posts to the next level, we have compiled a list of the best applications and tools that will help you improve at any stage of your journey on this social network. These tools will make your Instagram content more attractive, memorable and impactful. You may not be able to reach 1 billion potential customers, but you will be able to reach the ones that matter most to your brand.
28 Instagram apps that will boost your marketing
Apps to edit Instagram photos
The filters in the Instagram application leave a lot to be desired. If you are looking for an easy way to make your photos look professional and unique, try one of these alternative photo editing apps. This will be a great trick, whether you’re looking for a wider selection of filters developed by professional photographers, or you just want to remove blemishes from selfies.
1. VSCO
Price: free
Available: Android and iOS
VSCO provides free filters that often outperform Instagram’s built-in options in terms of quality and professionalism. VSCO also offers many editing tools (such as custom sharpness, brightness, and contrast), so you can adjust your photo before exporting it to Instagram. VSCO has its own social capabilities at its disposal: you can follow people directly in VSCO and post and share photos from the app.
2. Snapseed
Price: free
Available: Android and iOS
Sometimes your photo has different degrees of darkness and brightness and you don’t want to automatically enhance it. Snapseed’s Brush tool allows you to selectively adjust exposure, saturation, and color temperature, which is ideal for situations where you prefer to edit selectively. Snapseed also gives you a lot of control and adjustment, and even provides tools to remove small blemishes and unwanted objects.
3. Priime
Price: $ 2.99
Available: iOS
Priime offers a selection of over 100 filters created in collaboration with professional photographers. If you’re not sure which filter will look best, you can get recommendations from Priime’s Smart Suggestions.
4. Pixlr
Price: free
Available: Android and iOS
With Pixlr you can create your own filters with effects, overlays and textures. When you’re happy with a filter you’ve created, you can save it and use it as many times as you like. This can be particularly useful if you are trying to create a unique branding image. Pixlr also allows you to adjust the brightness and sharpness. It includes a red-eye fixer and a variety of photo editing tools.
5. Litely
Price: free
Available: iOS
Litely is the perfect tool for you if you feel a bit frustrated by photos that appear too filtered and edited. It offers subtle and unique filters intended to enhance the natural beauty of a photo. You can drag your finger anywhere on the image to make adjustments and compare the “Before” and “After” versions. You can also choose from variations of the same filter (such as ‘Argyle’, ‘Argyle high’ or ‘Argly faded’) to ensure your photo looks natural.
6. Picsplay
Price: free
Available: Android and iOS
PicsPlay contains more than 200 filters and various editing functions for you to achieve incredible images for Instagram. With just a few taps, your photos will change to a more professional result. It has the function of comparing your original photo with the edited one at any time. You can make use of any of its themes such as Scene, HDR, Blur, Vintage, Grunge, among many more.
7. PicsArt
Price: free
Available: Android and iOS
PicsArt is a photo editor that has great tools for drawing and creating very easy-to-use collages: stickers, magic effects, dispersions, remixes for photos, among many more. It also has a free image library, an editor for face swapping, beautification tools, among other elements, that will make a big difference in your images for Instagram.
8. LightX
Price: free
Available: Android and iOS
LightX is a perfect photo editor for removing backgrounds, blurring, adding effects, creating frames, retouching and photo collages. Similarly, it has a wide variety of stickers to add a little fun to your images. Among its advanced editing tools are: color mixing, curves, saturation levels, contrast, exposure, hue, hues, reflections and other filters such as vintage, retro, drama, gloss, and photo paper texture.
9. Adobe Photoshop Express
Price: free
Available: Android and iOS
Adobe Photoshop Express is a reduced version of its now famous Adobe Photoshop program. This application is not aimed at professional photographers but at photography beginners or amateurs. Therefore, it is an excellent high-quality option if you do not have many skills in this program. Its functions are more basic but functional, such as contrast, perspective, saturation, exposure and elimination of points.
10. Adobe Light Room
Price: $ 9.99
Available: Android and iOS
If instead what you want to achieve are more professional photo edits, the professional version of Adobe Light Room is for you. Although it has somewhat limited free features, its Premium features are totally worth it: Healing brush, selective adjustments, geometry, RAW editing, Adobe Sensei (artificial intelligence to automatically tag and organize your photos), batch editing, among many plus.
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2. How To Increase Followers On Instagram
3. How to delete Instagram account
Instagram apps to manage followers
There aren’t many automated ways to gain followers, which makes the task a tedious challenge for any social media manager. Fortunately, the following tools can help you meet this challenge successfully. Although the apps won’t allow you to buy followers, they do offer legitimate options to get and manage followers organically.
You can figure out why people stop following you, how to improve your social media visibility, and how to keep your followers long-term. With the help of these tools, you can attract a larger number of followers and ensure that your current followers are satisfied.
11. Followers for Instagram
Price: free
Available: Android and iOS
Followers for Instagram shows you the accounts that have unfollowed you, those that have not followed you back, and those that you must follow, according to similar accounts that you already follow. You can use this data to strengthen weak relationships, make your followers happier, and understand the reasons why an account might unfollow you. You may find that accounts unfollow you for certain simple and fixable reasons, like posting infrequently. It is ideal for solving different problems and improving your long-term relationship with your audience on Instagram.
12. Social Rockets
Price: free
Available: iOS
Social Rockets is a “Like” / “Followers” market: every time you like someone else’s post, you earn points to trade for followers or “likes” on your own posts. While this is probably an inefficient long-term solution, it can come in handy early on when you’re trying to create an initial following and want your content to spread.
13. Crowdfire
Price: free
Available: Android and iOS
Crowdfire identifies your inactive followers. If you know your inactive followers, you can remove them from your follower pool and correct their ratio for better analytics. Crowdfire also provides automated DM messages, recognizes when people have unfollowed you, and helps you find new followers.
14. Reports +
Price: free
Available: Android
With Reports + you will be able to track your Instagram followers and discover who has unfollowed you, who has blocked you, which accounts are the ones that most visit your profile, among many more options. Other features include: analytics of your main account, tracking of gain and loss of followers, tracking of post performance, engagement, optimization and scheduling of posts. As you can see, it is a very comprehensive application that will be of great help to improve your account.
15. Follower Analyzer
Price: free
Available: Android
Follower Analyzer provides analytics about your followers on Instagram. You can see who has unfollowed you, track new followers, friends and see the accounts that most visit your profile. In addition, it allows you to visualize which are the users who have never had any interaction with you, and vice versa.
16. Cleaner for IG
Price: free
Available: iOS
Cleaner is a perfect tool to stop following all those ghost or inactive accounts that do not help at all for the performance of your Instagram account. With its quick and advanced selection you can delete users in bulk, inactive and without profile photo. In the same way, you can keep a record of activities and statistics.
Instagram apps to attract likes
On Instagram, likes are the strongest indicators you have when evaluating whether your audience is happy. Also, the more likes your post gets, the higher it will appear in people’s feeds and the more popular it will become. While there are no apps that allow you to buy likes, there are some that help you attract more likes by offering suggestions, popular hashtags, and favorable captions.
Price: free
Available: iOS
This application is very useful to get likes and followers through the use of the most popular and relevant hashtags for each of your publications. A great advantage is that you will not waste time searching for new hashtags or using some that are not already functional, as it is constantly updated. Among other features are: copy hashtags to Instagram in seconds, pre-made categories, custom hashtags, AI tags (automatically, through image recognition), among many more.
18. Get Real Followers & Likes for Instagram
Price: free
Available: Android
Its operation is given through the most relevant hashtags for your publications. In addition, it allows you to manage the tags and titles in the best possible way to maximize the retention of your target audience. Other features include: search for interesting posts via multiple tags, daily suggested hashtags, and search for multiple hashtags at the same time.
19. Get more “likes” + followers
Price: free
Available: Android
Yes, we know that the name of this application is obvious, but it is highly valued by its users. Among its main features you can find obtaining more likes and followers on Instagram, creating and saving your custom hashtags, obtaining trending hashtags … Its use is very quick and easy.
Instagram analytics apps
Regardless of where you are in your Instagram strategy (that is, if you are still developing or implementing it) it is important to collect certain analytics to determine how well you are doing and where you could be better. With the right Instagram analytics tools, you can improve your strategy, attract the right audience, and make your current followers more loyal than ever.
20. Instagram Insights
Price: free
Available: Android and iOS
Actually, Instagram offers its own native analytics tool. Instagram Insights requires a very simple process to work. You just have to change your personal profile to the company profile and that’s it. Head to Settings> Account> Switch to business account. Once you have done this, you just have to add some important information about your brand. Similarly, you can connect your Facebook page so that both accounts are linked.
Instagram Insights offers important data for a better management of strategies, such as the scope of the publications, demographics, schedules, age, among others. Within this service you will have the opportunity to carry out different analyzes: Profile, with impression metrics, interactions, reach, profile visits, website clicks, mentions; Audience, with metrics of your target audience; Individual publications, to know the messages that most attract users; Instagram Stories, where you can measure impressions, reach, outputs, responses and user information; and IGTV Channel, to know the number of reproductions, likes, comments and audience retention.
21. Hootsuite Analytics
Price: 30-day free trial / Team Plan $ 99 / Professional Plan $ 19
Available: Android and iOS
Along with metrics like your audience and traffic growth, Hootsuite collects information about how people react to your posts based on language or gender, and what kinds of actions your followers are taking. You can also customize the information you collect, which is particularly useful if you are testing unique engagement factors or collecting specific data.
22. Metricool
Price: Free plan / Pro 5 $ 12 / Pro 10 $ 19 / Team 15 $ 35 / Team 25 $ 55 / Enterprise $ 119
Available: Android and iOS
Metricool provides follower and hashtag analysis, social media planning and management. With this application you will be able to visualize the evolution of your users on Instagram, know how well the publications made work, obtain a balance of followers and important demographic and geographical data. A great advantage is that it unifies the data of your website, social networks and online advertising to avoid information filters or confusion.
23. Iconosquare
Price: Pro $ 29 / Advanced $ 59 / Agency (Direct contact with the sales department)
Available: Android and iOS
Iconsquare examines the community (and the competition) by identifying influencers in your industry. This is great if you are interested in hiring influencers to promote your brand, but are not sure where to find them. It is also useful if you are just starting to develop your Instagram strategy and want to see what other brands are doing to inspire you. Iconsquare also provides engagement analysis and analyzes the growth and popularity of hashtags.
24. Command
Price: free
Available: iOS
Command displays actionable analytics for each of your Instagram accounts. Its features include: tracking competition, growth and tactics, statistics of posts per hour, collaborators and Instagram ratings to know where to improve.
25. Union Metrics
Price: Social Manager $ 49 / Social Marketer $ 99 / Marketing Team $ 199
Available: iOS
Union Metrics Free Instagram Account Verification shows you the best time to post to your network, your most loyal followers, your top hashtags, and your top performing posts. Its Social Manager version analyzes the commitment and performance of your social accounts; the Social Marketer plan monitors the relevant conversations of your audience and generates detailed reports with the collected data; The Marketing Team version has all the analysis, monitoring and reports you need for comprehensive social marketing.
26. Squarelovin
Price: free
Available: iOS
Squarelovin provides analytics on growth, engagement, number of followers, best and worst times to post, and hottest hashtags. Best of all, tests are delivered daily, weekly, and monthly. This allows you to narrow or widen your focus and analysis as you see fit. It is quite useful if you want to A / B test for some Instagram strategies throughout the month and you want to compare weeks or even days.
27. Plann
Price: Free plan / Power Use $ 7 / Build $ 15 / Grow $ 45 / Play Big $ 105
Available: iOS
Plann is an app focused 100% on Instagram analytics and provides information about hashtags and clever captions for your posts. Its stats offer competitor metrics, post scheduling, stories and the best times to post. In addition, it provides a particular element that reveals the most attractive color schemes for your followers.
28. Followers Insight
Price: free
Available: Android and iOS
Followers Insight is a free application that allows you to know the popularity of your publications. Also, know if they were broadcast at the right time to obtain a greater number of likes and comments on the channels in which they were published. Among its main characteristics are: growth trends of followers, likes and comments, analysis to know which are the best means to publish, effective publication times and participation patterns.
As you could see, there are many Instagram apps that will make your company / brand account have the image you expect. We are sure that this list will be of great help to you. Remember that it is only a matter of combining your skills, creativity and some of these tools to achieve fabulous results.
